The History of MLM

Direct Sales

Direct Sales as a means of product distribution – which is really all that it is – has been around literally forever.

You can go back through history and the establishment of trade routes and find examples of traders who distributed goods, food, and fur, face-to-face, on behalf of various backers. Sometimes these backers were rulers of a country, sometimes they were powerful individuals, and sometimes they were large businesses or companies.

The North American history of direct selling can be traced back to the 1600’s. For example, the Voyageurs established fur trading routes and posts on behalf of the Hudson Bay Company. The Hudson Bay Company itself relied upon the influence of Prince Rupert, who was the cousin of King Charles II, to acquire the Royal Charter which, in May, 1670 granted the lands of the Hudson Bay watershed to “the Governor and Company of Adventurers of England trading into Hudson Bay.

In New England, in the mid 1700’s, began the phenomenon of the Yankee Peddler, in which peddlers would travel in their cart home to home throughout the countryside, selling their wares.

From there evolved the concept of the door-to-door salesman. The Watkins Company was launched in 1868, selling a popular liniment. The late 1800s saw the spawning of new companies employing door-to-door salesmen to distribute bibles, books, spices, remedies, perfumes, tonics and the like. The California Perfume Company, which later became better known as Avon, was founded in the late 1800s.

The Fuller Brush Company debuted in the early 1900s and it was Alfred Fuller who is credited with transforming door-to-door direct selling into something different. Rather than positioning himself as a salesman who sold brushes and focusing on the features of the brushes, he instead focused his attention on selling the benefits of his brushes to the consumers.

This is referred to as “empowering the consumer”. His entire company vision was crafted in the context of the service he was able to provide to his customer. The approach was revolutionary.

The early 1900’s also saw the emergence of vacuum cleaner and encyclopedia companies such as Electrolux, World Book and Britannica.

The Dawn of a New Age in Network Marketing

The term “network marketing” specifically is 20th century creation. Its genesis lies in the post-World War era of the late 40s and early 50s. This was the dawning of the era of the subdivision in which genuine neighborhoods flourished with their own circle of trusting relationships and backyard barbeques.

It is out of this trend that the term “belly to belly” marketing – or warm market as you may better recognize it – was coined. A company named California Vitamins came to the realization that many of their new sales recruits were in fact friends and family of their existing sales force. These new recruits’ primary motivation to becoming a sales associate was that they wanted the products for themselves at the wholesale cost.

That led the company to recognize it was easier to build a sales force with a lot of people who sell a small amount of product, than it was to find a small number of top sellers who would move mountains of product.

The Advent of MLM (Multi-Level Marketing)

And so California Vitamins designed a revolutionary sales compensation model encouraging their salespeople to invite new representatives from satisfied customers, most of whom were family and friends. Each of those new representatives in turn had the same right to offer the product and opportunity to become a representative to others.

This allowed the sales force to grow exponentially. The company rewarded its representatives for the sales produced by their entire group – or network – of sales representatives. And so multi-level marketing was born.

It was also during this time that the home party plan was introduced. The original party plan was the Stanley Hostess Party Plan, by Stanley Home Products. The focus of the party plan was to demonstrate the myriad of uses and benefits of the products right in the home. Out of the original Stanley dealer roster came the founders of such future marketing program giants as Mary Kay and Tupperware.

The introduction of the multi-level, person-to-person sales program in the mid-1950s coincided with another pair of new giants arriving on the scene. First, Shaklee was launched. Then, a couple of years later, in 1959, came the birth of Amway.

Birth of Amway

The term multi-level marketing, or MLM, became a part of the industry lexicon. And the direct selling industry would never be the same.

Most observers agree that Nutrilite – now an Amway subsidiary – was the first true MLM Company. In addition to being the founders of network marketing, they were the founders of the vitamin and food supplements industry, way back in the 1920s. So the historical connection between MLM and nutritional products dates back over most of the twentieth century – a fact unknown to most people (especially those who think that, somehow, MLM companies are Johnny-come-latelies to nutrition. Most of the major product breakthroughs in that industry have been pioneered by MLM companies, in fact.)

In 1949, two young men named Rich DeVos and Jay Van Andel became Nutrilite distributors. In the ensuing decade, they built a large, prosperous organization across America. But, in the late 1950s, a problem arose that was to continue to plague many MLM companies even until now. And it almost sank their business.

The manufacturing arm of Nutrilite was owned separately from the marketing arm. And, as often happens in such circumstances (not just in MLM), the marketing arm was seen to be making most of the money. There’s nothing unusual in this. It’s a fact of life that those who connect manufacturers to their markets take the lion’s share of the selling price, in any industry.

To make a long story short, a standoff developed between the manufacturer and the marketer. DeVos and Van Andel watched, alarmed, as their distribution network dwindled rapidly due to lack of product and the resulting lack of income from sales. Unable to bring the two parties to an agreement, they decided to create a product of their own that they could supply to what was left of their network.

What happened next is legendary. In 1959, they formed Amway Corporation. Within ten years, they’d bought Nutrilite, and Amway has rarely looked back ever since. It’s still the largest MLM Company worldwide.

Over the following decades, MLM has evolved and developed further into the wide array of companies, product ranges, reward plans and cultures that exist today. This unique, powerful system of free enterprise continues to grow, attracting more and more people to it. As we enter the twenty-first century, MLM has never been so well-respected, so healthy, so attractive or so rewarding!

What is Google Sniper 2.0

What is Google Sniper 2.0 and exactly who is George Brown?

Google Sniper 2.0 is the updated version of a program created by a successful young internet marketer called George Brown. This program has been one of the top selling Clickbank products for several years now.

So let’s take a closer a look at what Google Sniper is and if it is the right program for you.

Google Sniper 2.0

As with any program that is available on the internet most will take some work in setting up, Google Sniper is no different, remember this is not a push button magic formula.

Although you will get an easy step by step guide with this program you will still need to take some action. If you are comfortable using the internet and have reasonable computer skills then so long as you follow the set up steps there is no reason this cannot work for you too. Just be prepared to study and take some action.

The basic idea of Google Sniper 2.0 can be explained as follows.

  1. Follow the step by step instructions.
  2. Find a niche and choose a product you want to promote.
  3. You then do keyword research.
  4. Once you’ve found a good keyword which has a decent monthly search volume you then buy a domain for this keyword.
  5. You then setup a website on this domain, write some content , optimize the page. You will be surprised how easy it is to do this by following the instructions.
  6. Once your site is up and optimized, using the back linking process you then push your site up in the search engine rankings.
  7. As soon as your site ranks high you will then get traffic to your site and make some sales.
  8. By keeping your site ranking well you will make regular commissions every single month on autopilot.

As you can see this will not suit everyone, you will need to understand and learn some basic skills to make this work. But then look at this way, isn’t this why you are buying the program and paying George to teach you these skills in an easy step by step way? This is the point that many people miss when buying a digital training program such as Google Sniper 2.0.

This is no different than any other educational program, online or offline. If for example you bought a guitar manual, but never studied the course or even picked up a guitar then you will never be able to play a tune.

Follow instructions and then take action and you should get results.

To be successful at selling any product online you will need 2 components: Traffic & Conversions.

Google Sniper teaches a strategy that allows you to rank a website high in the organic search results of the search engines, this will give you the first important component, a lot of traffic. To sell products online you will need a lot of traffic, this is a numbers game and remember it will only be a small percentage of people who will buy your product so the more visitors to your site the more sales you will make.

Conversions are the next important component in your success, after all if you don’t sell anything then you won’t make any money. The number of sales will depend on finding a good product that people are looking for, this is another important part of the Google Sniper training to help you pick a good niche that has enough people actively looking to buy.

Google Sniper remains a very popular product because it works.

As with most of the Clickbank products there is a money back guarantee. If you are not satisfied with the product you will get your money back.

For more information about Google Sniper 2.0 please click here to visit the official website.

Are Safe Lists/List Builders Effective in Lead Generation?

Quality Target LeadsMost list builders of safelists are free to join and use. Many will offer an upgrade at the time you sign up for your free membership, if you take advantage of this paid upgrade when you first sign up you will be offered a one-time discounted offer.

By upgrading from free to paid it will enable you to mail your ads more frequently. Where the free service will let you mail say 3000 people once a week, an upgrade will allow you to mail every 2-3 days, giving you the advantage of reaching thousands more people with your advertising campaign.

By choosing the free option there is a downside, with this option you will be sent a lot of emails from other members, if you click on the link in these messages then you can earn credits towards your next mailing, but you will have a very full inbox.

If choFull Inboxosing the free membership a useful tip is to open a separate email account to send this mail to, that way you will not end up with a lot of unwanted mail in your main account, also you will be able to find ,open and click the credits a lot easier than if these messages are mixed up with your personal emails.

If you decide to go for the paid membership then you have the advantage of not having to receive the other members emails, but this will depend on the membership level you choose and different list builders all have their own rules and methods for earning extra credits without being bombarded with lots of mail.

So now that you have made the choice between a free or paid membership with your list builder ,the big question is do they generate leads for your business? Every list builder service is different and how good the results are can vary considerably from list to list. It really is a case of trial and error to find out how effective each list will be, this could be a good reason to start off with a free membership first to see if the paid option is going to work for your business and be worth subscribing to.

With a well written ad and subject line to your email ,your open rate should be quite high and this should generate approx 2-5 leads from each mailing you do. There are of course other factors that will improve your success rate.

Well Written AdIt is very important to make your subject line stand out from other marketers mail by creating curiosity, this will improve your open rate. It is also important that your subject line and email content are congruent with one another, this also goes for the landing page you are sending people to from the link in your message.

There should be a good flow from the subject line right through to the opt in form where you are attempting to capture the names and email addresses of your prospects.

Although a percentage of recipients will read the content of your email, there will also be many that are just after the credit they will earn by clicking on the link to your landing page, this is a good reason to keep the content of your email reasonably short as most will not bother to read all of the message. This is another reason why the subject line in your message should also be relevant to the landing page content, even if the recipient of your message has not read all of the content in your email before getting to the opt in form stage.

Although list builders will probably only generate small amounts of leads from each mailing you send, it is still an effective if not slow way to build your own list of leads. To get steady results each week you will need to go for the paid option to reach more people.

It is also important to be consistent with regular mailings. By testing and making subtle changes to your ad & subject line you should be able to improve your open rate, this should lead to more opt ins on your landing page.

list-sign1For a list of recommended list builders go to the resources page for more information

Article Writing Tips for Online Marketing

Articles are a great online marketing tool that can be used to promote your online business opportunity. It can also be a way to share your life experiences with others,we all have some knowledge or skill that others will find useful.

Artiicle WritingSo how do you start your first article, what can you write about?

The thought of filling a blank page with words that might be of interest to other people can seem like an impossible task to many of us, but in fact it’s not that difficult to find a subject to write about.

Try to think of something that you are really passionate about, this might be a hobby or interest that you have become an expert on. It could be a skill you have in your working life that that you can pass on to people who are researching this topic.

There are also family topics that are great subjects to write about, we all see the world in a different way, so a good idea is to take a look at your own life, your daily activities and share this information with others or just write for your own pleasure.

Try writing an article of about 400 words, this is long enough to inform the reader without them losing interest. If the article seems too long when you read it back then break it down in to two or three different articles to publish later.

One problem that new writers face is trying to make the article perfect, so don’t be too harsh a critic on yourself. If you re write the article too much you will probably lose the natural flow you had with your first attempt.

If submitting your article to an ezine publisher, they will need to approve it before it can be published, if for any reason the article is rejected go over the reasons why, make any changes and then re submit it.

Article AcceptanceIf you have made the necessary changes your article should now be accepted and when you see your first published article it will be a great incentive for you to go on and write many more.

One reason for having your article rejected by a publisher is making the article too promotional, so don’t go over the top by putting in too many links to your business opportunity.

Another problem is having too many keywords in the article , as well as spoiling the article it can also be picked up by the search engines as being over promotional and not having enough useful content, so instead of pushing you up the page ratings it might actually have the opposite effect.

Although keywords are important if you are using thearticle as a marketing tool, try not to make it too obvious, your priority should always be to inform the reader with quality content. A well written article will encourage people to read more of your material.

Working from home still needs routine & discipine

Although working from home may seem like the ideal solution to getting away from the daily commute to the office, there can also be many distractions for the home worker.

clock with money 11-11-11There are lots of things that can stop us from working from home effectively, trying to concentrate on your work with the kids & pets running around is never going to be easy. There will also be the temptation maybe to do some overdue jobs around the house, spending too much time watching daytime TV, or on a sunny day to sit in the garden a bit too long. Of course there’s nothing wrong with doing these things, but be sure it’s at the right time so your business doesn’t suffer.

If you’ve been used to the discipline of travelling to a place of work & getting into work mode when you arrive, then it might be more difficult to achieve this in your own home, but it is possible if you follow some simple rules.

A good idea is to try & work to set times , keeping to a routine will give structure to your day, making you more effective. If possible create a designated work space in your home, this might be a spare room , a summerhouse in the garden, a converted garage & always try to keep this area set up for work tasks only. For some it can be difficult to find available space in a smaller home so you might have to look for other alternatives, maybe go the library to do your work, or travel to a quiet park.

Many will miss the buzz of working in a busy office with other people, where as some will really enjoy the solitude of a home based office. If you find it too quiet then try listening to the radio or some quiet background music. Going away from your home to have your lunch in a busy café or bar can also give you a break from your own company. Everyone is different in the way they like to work, just try to find what is best for you.

The self discipline that we need doesn’t always come easily for some of us, but it is important to keep to a routine to be successful in your business. Getting the balance of work time & family time right is the key to making the whole experience of working from home a pleasure. It is so important to keep the two separate, the temptation to work on late in to the night can be the curse of many a home worker.

Always remember the reasons why you started to work from home, you were probably looking for more flexibility in your day, as well as quality time with your family. Whatever you were hoping to achieve, always keep these priorities foremost in your mind ,then your home based business will give you the freedom & pleasure you could only dream of when you used to make that daily commute to the office.

Lead generation on a shoestring budget

There are basically 2 methods of lead generation, you either have paid marketing or free content marketing.

LeadsAlthough It could be argued that there really isn’t such a thing as free content marketing. Writing content will either cost you your time or you will have to pay another person to write your material for you.

But if you are on a limited budget then writing your own content will really be your only option to start getting results with your lead generation.

This can be done by blogging or writing articles. The great advantage about writing quality content that is published on the internet will be its longevity. This form of marketing can continue to produce leads for months or even years to come.

All the while there is a link to your landing page or opt in form then there will always be an opportunity to generate leads from your written content.

Paid marketing will have a short life.

Although paid marketing strategies will usually produce results a lot quicker than most free methods, generally these paid ads will have a short life. This is where you have to accept that once you have paid for strategies like banners, solo ads or Pay per click , their life will be short lived.

Where as a well written blog post or article could still be doing it’s job of lead generation for a lot longer.

By writing quality content on a regular basis this will be an excellent investment of your time as a new marketer. Not only will it give you credibility online but will become small pieces of internet real estate that belong to you.

When you start to see results and a profit from your free marketing lead generation, you can then put some of these profits back in to some effective paid strategies to build your business and list to the next level.